Juventus Old And New Badge

Juventus Unveils New Club Crest

A Bold Statement from the Bianconeri

Reinterpreting the Past, Embracing the Future

On Monday evening in the fashion capital of Milan, Juventus pulled back the curtains on its revamped identity. The new logo, meticulously unveiled in January, embodies the very essence of the Bianconeri, a proud fusion of tradition and innovation.

This striking visual identity revolves around the redesigned logo, a symbol that encapsulates Juventus's illustrious history while boldly ushering in a new era. The crest, with its sleek lines and vibrant colors, is not merely an emblem but a statement of the club's commitment to excellence and continuous progression.

Juventus, a club steeped in tradition and renowned for its storied past, has taken a bold step forward by introducing this new crest. It represents more than just a change in design; it is a testament to the club's ambition to remain at the pinnacle of world football.

This reworked logo is a reflection of Juventus's unwavering determination to embrace the future while honoring its rich heritage. It is a symbol that will adorn the chests of Bianconeri players, uniting fans worldwide under a shared passion for their beloved club.

The launch party in Milan was a fitting stage for this grand unveiling, a city synonymous with style and innovation. It marked a new chapter for Juventus, a chapter defined by audacity and a relentless pursuit of success.

Published: 01-16-2017 | 2 min read